Oxygen Media unveiled the launch today of its new online destination Very Real, which lives on Oxygen.com and features fresh and original content targeted to the network’s young, female audience. From the office to relationships to personal style and digital culture, Very Real will cover a variety of lifestyle topics with new articles and video rolling out on the site every day from Oxygen’s very own show talent, recognizable influencers and millennial women themselves.
“In furthering our commitment to deliver relatable content, ‘Very Real’ looks to entice and engage millennial women with material that excites them and encourages them to share across platforms,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “From tips on how to avoid online dating disasters to insight on how to break into a new career, the site will give Oxygen fans their daily fix on the topics that resonate with them most.”
Very Real will be home to digital content including shareable videos, in-depth features, blogs, quizzes, listicles and more:
· Expert advice from the pros you know: The new platform will launch with commentary from influencers with various areas of expertise – from Randi Zuckerberg of “Time to Quit Your Day Job,” giving tips on bad habits to avoid in the workplace to advice from Nick Cannon of “Next Gen Boss” (working title) discussing how to manage a team and run a successful business. Very Real’s content will center around four main categories: careers and entrepreneurship, relationships, personal style and pop culture.
